Fifa
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The
target audience of Fifa is usually males aged 6-25.
The
promotional campaigns are very different and are made to target different
segments of their overall target market.
This advert shows the Fifa being advertised on a nuts magazine. This means it will be aimed at men over the age of 18 due to the fact that Nuts is 18+ magazine.
This particular Fifa advert is being advertised in a local game shop with professional footballer Scott Parker, because their is a professional footballer at the launch regardless of who it was it increased the interest in going down to the shop and getting the game.
This advert is the main advert for the game and was shown over the TV. It involved some of the best and most notable players in the advert to gain interest in the game through the younger audience.
